Double Jeopardy in Kuwait Bank Services: An Investigation of the Loan Sector

Authors

  • Larry P. Pleshko Kuwait University
  • Adel A. Al-Wugayan Kuwait University

DOI:

https://doi.org/10.34120/ajas.v15i1.681

Keywords:

Double Jeopardy, Loyalty, Market share, Financial Services, Kuwait

Abstract

The authors investigate the "double jeopardy" (DJ) concept in the domain of financial services, focusing on the loan sector of the market. The authors show that DJ is evident for bank loans in Kuwait, based on evidence provided from nearly seven hundred responding users of bank services. Smaller loan providers, in terms of market share, may face problems in the long run with gaining and maintaining market share without extreme efforts aimed at increasing consumer loyalty to overcome the DJ effect.

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Author Biographies

Larry P. Pleshko, Kuwait University

Ph.D. from Florida State University, 1993. Associate Professor of Marketing at Kuwait University. He specializes in marketing strategy research related to firm performance and consumer behavior as it relates to marketing strategy.

Adel A. Al-Wugayan, Kuwait University

Ph.D. from the University of Rhode Island, 1998. Associate Professor of Marketing at Kuwait University. He specializes in Consumer Behavior, Market Research, Business Ethics, and Cross Cultural Research.

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Published

2008

How to Cite

Pleshko, L. P., & Al-Wugayan, A. A. (2008). Double Jeopardy in Kuwait Bank Services: An Investigation of the Loan Sector. Arab Journal of Administrative Sciences, 15(1), 113–127. https://doi.org/10.34120/ajas.v15i1.681

Issue

Vol. 15 No. 1 (2008)

Section

Marketing