Kuwaitis Interaction with Time: A Comparative Follow-up Study

Authors

  • Adel A. Alwugayan Kuwait University
  • Mohammed I. Alnughaimish Kuwait University

DOI:

https://doi.org/10.34120/ajas.v24i2.975

Keywords:

Psychological Perspectives on Time, Kuwaiti Consumer, Marketing and Time

Abstract

This study aims to uncover the underlying dimensions of the relationship between Kuwaitis and time along with the changes that occurred since the publication of the pioneering reference study in 2003.  Survey method was used to collect data from a stratified sample (Gender and District, n=730) composed of Kuwaiti citizens.  Using a multitude of descriptive analysis and Confirmatory Factor Analysis and other multivariate techniques, several changes were observed regarding ownership and utilization of time-control conduits, changing habits in performing regular activities, and high influence of technology on their behavior. The majority of Kuwaitis were found to be present-oriented, were generally ambivalent regarding the future despite the negative political and economic conditions, and most Kuwaitis appeared to be monochronic in time utilization. Results reported in this study are important for marketers and planners as they offer a scientific empirical comparison between two time frames for the same population, especially as most products and government plans are primarily concerned with the future.

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Author Biographies

Adel A. Alwugayan, Kuwait University

Holds a Ph.D. in Business Administration - Marketing from the University of Rhode Island, USA. Associate Professor in the Department of Management, College of Business Administration in Kuwait. He worked as Secretary and Half of the Supreme Council for Planning, State of Kuwait (2007-2014) and held the position of Assistant Dean of the College of Administrative Sciences and Director of the Center of Excellence in the College of Administrative Sciences at Kuwait University (2003-2007). His research interests include strategic marketing, buyer behavior, marketing ethics, corporate social responsibility, and social marketing for public policy purposes. (wugayan@yahoo.com)

Mohammed I. Alnughaimish, Kuwait University

A Ph.D. Researcher in Management at the University of Southampton - United Kingdom, and holds an MBA from Maastricht School of Management. He worked as an official and consultant in the field of investment, real estate, and management, most recently as Acting CEO of Anovest Company, listed on the stock market in Kuwait and Bahrain. He has served on a number of boards of directors. He is a writer specializing in management for the London-based Middle East newspaper. His research interests include management, leadership, and communication skills. (m.nughaimish@gmail.com)

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Published

2017

How to Cite

Alwugayan, A. A., & Alnughaimish, M. I. (2017). Kuwaitis Interaction with Time: A Comparative Follow-up Study. Arab Journal of Administrative Sciences, 24(2), 131–174. https://doi.org/10.34120/ajas.v24i2.975

Issue

Vol. 24 No. 2 (2017)

Section

Marketing