Corporate Social Responsibility and Global Business Performance: Tunisian Business Experience

Abstract

Purpose: This study investigates the relationship between Corporate Social Responsibility (CSR) practices and Global Business Performance (GBP) in Tunisian companies. The research aims to understand the underlying motivations driving CSR adoption and its subsequent impact on competitiveness, innovation, and differentiation.
Study design/methodology/approach: To understand the correlation between the practices of Corporate Social Responsibility (CSR) and Global Business Performance (GBP) in Tunisian industrial firms, a mixed method approach was employed.
Sample and data: The study sample consisted of 31 participants for the quantitative survey and 33 decision makers for the qualitative interviews in Tunisian industrial firms.
Results: The findings confirm a positive CSR-GBP correlation. Organizations pursue CSR for various reasons, including the potential of long-term profitability, increased competitiveness through a good reputation and brand value, winning over investors and customers, to name a few. Furthermore, there are companies which engage in CSR merely because they are dedicated to sustainability and moral business, strengthening their dedication to environmental and social well-being.
Originality/value: This study contributes to the existing literature by providing empirical evidence of the relationship between CSR and GBP in a specific context. It highlights the importance of a holistic approach to CSR, considering both financial and non-financial performance.
Research limitations/implications: While the study provides valuable insights, it is limited by its sample size and focus on Tunisian companies. Future research could explore the generalizability of the findings to other contexts.