Tablets Adoption in an Arab Culture: Minding Pleasure over Usefulness

Authors

  • Omar M. Khalil Kuwait University
  • Hasan A. Abbas Kuwait University
  • Hosny I. Hamdy MSA University

DOI:

https://doi.org/10.34120/ajas.v26i3.1045

Keywords:

Tablet adoption intentions, technology acceptance model (TAM), perceived enjoyment, attachment motivation, personal innovativeness, Kuwait

Abstract

Aim of the Paper: The purpose of this study was to assess the effect of a number of determinants on the behavioral intention to adopt the tablet computers in an Arab culture. 
Study Design: This study adopted the survey method, and college students were the informants. It built and tested an extended technology acceptance model (TAM) to examine the influence of perceived enjoyment, attachment motivation, and personal innovativeness on the intention to adopt the tablets. 
Sample and Data: A data set was collected from a convenience sample consisting of 438 Kuwait University students. A structural equation modeling technique, LISREL, was applied to test the research hypotheses. 
Results: Perceived enjoyment emerges as the strongest determinant of intentions, followed by perceived ease of use, perceived usefulness, attachment motivation, attitude, and personal innovativeness. However, the intervention of attitude amid the investigated beliefs and intentions is below TAM postulations.
Conclusion: The fitted model has a strong explanatory power as it explains 72% of the intentions to adopt the tablets, and young Kuwaitis mind enjoyment over usefulness in forming these intentions. These results should guide the tablets design, production, and marketing efforts targeting Arab users. 

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Author Biographies

Omar M. Khalil, Kuwait University

He is currently a professor of Information Systems at the Quantitative Methods & Information Systems (QMS) Department, College of Business Administration, Kuwait University. Has a Ph.D. in Information Systems from the University of North Texas. He has more than one hundred publications, including journal articles, edited books, chapters in edited books and conference proceedings. His research interest includes Information Systems Effectiveness, Global Information Systems,  Information Quality, Knowledge Management, and Information Ethics. (omar.khalil@ku.edu.kw)

Hasan A. Abbas, Kuwait University

is an assistant professor of Management Information Systems at the Quantitative Methods & Information Systems (QMS) Department, College of Business Administration, Kuwait University. He received his  Ph.D. from Illinois Institute of Technology, 1998.  His research interest includes information ethics, information security, artificial intelligence, expert systems, and eGov. (hasan.abbas@ku.edu.kw)

Hosny I. Hamdy, MSA University

He is a professor of statistics at MSA University, Egypt. He has a PhD in statistics from Oklahoma State University 1983. Prior to his current appointment, he held academic positions at the University of Vermont, USA, and Kuwait University. His research and teaching interest includes sequential analysis, statistical inference, distribution theory, applications of statistics in engineering and business, survey design and analysis, statistical modeling, and structural equation modeling. (gfarm84hamdy@gmail.com)

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Published

2019

How to Cite

Khalil, O. M., Abbas, H. A., & Hamdy, H. I. (2019). Tablets Adoption in an Arab Culture: Minding Pleasure over Usefulness. Arab Journal of Administrative Sciences, 26(3), 445–469. https://doi.org/10.34120/ajas.v26i3.1045

Issue

Vol. 26 No. 3 (2019)

Section

Information Systems